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I came by here to give some tips on negotiating with photographers/other vendors, now I would really like to create a post on why wedding photography is so f*** expensive, and why sometimes it's so f*** cheap. Average these days seems to hover at 2-3k.
If someone does 20 weddings a year and is full time , this amounts to $6,000. Now you might ask "Why don't you just do a wedding every week, because $3000 is more than I make working full time! Yes, we'd love to do a wedding every week but wedding season is usually the spring or fall. It is really hard to book in the winter and in the dead heat of summer, so 20-25 weddings is pretty typical for your average photographer. For part time people it's more like 5-10. Also if we did one every week we'd never see our families who live normal lives and have weekends off.
After grossing $60k , you have to pay around 20-30% in taxes. We have several deductions we can take, yes but this is some overhead.
I am only part time and set aside at least 2k a year for upgrades and miscelllaneous equipment stuff. Working weddings is a psychotic roller coaster train ride and I am constantly losing things like lens caps, filters, step stools, etc, yes all small things but they add up.
Do you remember how you found OUT about your photog? If you used the Knot or Wedding wire your photographer is paying probably at least $1500 a year in advertising expenses. This shoots up to 3-4k in big cities like NYC or SF. On top of this we have to keep marketing ourselves to get work coming in, so we are spending time and money on social media, web hosting, and some people have to hire a professional web developer and designer because though they are creative, design is a different beast. Thankfully I do that part myself since it's my full time day job so I save on that, but a good logo can cost anywhere from $300-$1000 and a website anywhere from $1000-$5000.
We have to pay ourselves for all the times you ask us weird things like when should the florist arrive, when should the cake arrive, when should I throw my garter, etc. Sometimes I basically turn into a wedding planner because other vendors won't help my brides navigate through planning all this. We also have to pay ourselves for people we don't book - lots of hours sending quotes, wining and dining, buying coffee for people who don't end up booking us. I probably devote 40-50 hours total per client and this doesn't include the time I spend blogging to improve my site ranking (and make you happy) , posting to facebook (which sounds silly but honestly this is time consuming because I have to filter through 1500 pics and pick the very very best ones so you don't think my work is sh**, then hashtag the hell out of everything on Instagram so you can find me) Also I have had some people ask me to check out the venue if it's nearby and I will happily oblige because I don't really have an excuse not to if it's 5 minutes away. Basically I am making myself available to your every whim and would really like you to have a great experience; not because I can't say no but because this is the most awesome day of your life and it should be everything you want it to be.
Equipment - I have 2 cameras and 5 lenses and a few flashes and this is really the bare minimum a working pro should have. Someone who's in this FT probably has 2x that amount. My startup costs for camera bodies and lenses was around 12k. Cameras need to be replaced every 100k shutter counts so usually this means an upgrade every 2-5 years depending on how many weddings we do.
How do you think you get your images back? I have to pay a software subscription to edit your pictures on my expensive macbook pro. The folks who care more than me probably also own a large monitor, multiple external hard drives to back up your photos, and a fancy wacom tablet to remove your zits and distracting background objects in your photos.
Now thankfully I am just Part time and have insurance through my husband and other consistent work through freelancing. at about 10 weddings for $2500 each and some random portrait sessions here and there I am able to net about 10- 15k a year. Through my other work I make about 30-40k a year so I only make 50-55k a year.
Now put yourself in the shoes of someone who has a family of 4 and relies on this: they have to pay for health insurance, set aside extra savings because they have no company match retirement plan, disability plan, maternity leave, basically any job benefit that comes from working FT for a company. If they are full time and doing over 30 weddings/year there is some hefty liability insurance they are likely paying for and likely have formed an LLC to cover their ass in case you sue them for all their assets if some kid knocks over their light stand and gets injured. They might have a studio to invite you over to look at albums. I hope these people charge 5k a year at least, and if you ever thought that was just ridiculous and obscene and a joke, then I'm really sorry that you can't emphasize with someone who is just trying to build themselves up and make a living for themselves and their families. The people in the 5-10k ballpark are either doing less weddings to spend more time to give you an incredible experience, or yeah, they're that f** amazing and the demand is there and celebrities will hire them for what they're worth, because they are WORTH that amount if they can charge it lol.
If you go to the end of this you probably wonder why anyone chooses this path full time at all. Many people do not and that's why you can get your photographer for 2-3k (or they're lucky and married to someone who brings home the bacon); they are likely part time, a trophy wife, or have other streams of income. If someone is charging something "outlandish" just smile, nod, thank them for their time and find someone else. No need to complain about it here.
I think that's all I have to say.